Workplace policies and practices. DreamWorks Animation Essay

Workplace policies and practices. DreamWorks Animation - Essay Example This paper considers six policies and practices which contribute to the high level of employee engagement that exists in the company: commitment to the highest quality, diversity in recruitment, coaching and mentorship, a relaxed and â€Å"fun environment to stimulate creativity, and flexible teamwork. DreamWorks Animation is company that many creative people aspire to work for, and perhaps the most attractive feature about this organization is that it is simply the best in the industry. This high quality image brings a sense of pride to all of its employees but it also brings with it extremely high expectations in times of quality of work and adherence to tight deadlines. The company attracts the brightest and best employees because of its profile as a leading and innovative animated movie producer and so long as it maintains this position it will make them want to stay and achieve even more success. The company webpages show also a real commitment to diversity in the workforce, si nce the faces of leading employees are male and female, and different in terms of age and ethnic origins also. It is a young company with an international flavour. This diversity is useful to the company because it matches the global audiences for the company products, but there is also evidence this mix encourages innovative thinking and exchange of ideas. The different social and cultural backgrounds of the staff make for a stimulating and rich working environment. The company’s philosophy makes a big statement about this point, and it is clearly one of the company’s overarching and strategic aims to have unity in diversity: â€Å"In this friendly, open and collaborative environment, people of globally diverse talent and backgrounds push creative boundaries and enjoy an easy camaraderie. We attract a globally diverse group of artists, technologists, production and support staff who come together†¦Ã¢â‚¬  (DreamWorks Website). This commitment to be inclusive mea ns that the prevailing atmosphere is open and all staff are able to participate freely in company activities without fear of prejudice or inequality. Mutual respect marks the ethical tone of the company and this in turn leads to a more committed and contented workforce. Employee engagement begins at the point where people are recruited into the company. Vacancies are advertised on the company webpage, and of course the company requires very specific and certified skills in most of its employee roles. Experience is also needed in this industry, along with new ideas that are current in the youth cultures of the present time. Locating the right mix of talent and experience is difficult in animation, and DreamWorks takes a long term view of this task. It is commendable to note that there are outreach efforts in colleges and universities to draw in talent from all parts of society, including state as well as private educational institutions. In 2005, for example, the company started off an Outreach program to attract graduates who had no experience in the industry, but could demonstrate talent in their university work: â€Å"the goal of this program was to seed the next generation of creative and technical leadership at the Studio, and also to offset the rapidly rising salary rates for experienced talent.† (Newspeak.com case study, 2011) Some such ventures are little more than public relations stunts, but the company reports that 165 entry level graduates were hired, and 93% were retained, and 8 individuals were considered â€Å"