Strategic mangement for business building success Essay

Strategic mangement for business building success - Essay Example Further analysis in this report will go on to provide both SWOT and PEST analysis besides providing recommendations on the different ways through which the company can be improved to be exclusively competitive so as to acquire an advantage above the other companies offering similar structure of business within the same market. The production of crisps has been on the rise in the British market due to the increase in consumption of the vegetable crisps. Despite the clarified state of facts that UK has recorded increased consumption of crisps, study shows that close to six billion packets of the crisps are consumed annually in the United Kingdom alone thereby making the business more successful due to the high rates of consumption of its products. This report will be dealing with the understanding that the crisps company has been seen as highly competitive as observed from the perspective of the Tyrrells Company. The Company was founded in a court farm owned by the Tyrrells family in a place known as Herefordshire in the year 2002. It has always been recognized by a large base of customers for the types of tasty crisps that are hand cooked as well as vegetable crisps. The company also manufactures other relevant products that have witnessed an encouraging level of approval from the customer base within the market including savoury nibbles, popcorns and other premium snacks that are distributed around a large market through more than one country. The company has been distributing their products to many distributors and stores in the United Kingdom through distribution channels which have also been expanded into an international business venture supplying other markets such as France, North America, Netherlands and Germany amongst other large market bases around the world. This company has employed close to 270 employees and the company has managed to generate more than 100 million pounds in their retail sales and