NGO Strategy Case Study Example | Topics and Well Written Essays - 2000 words

NGO Strategy - Case Study Example The paper also looks into the characteristics of the organisation strategies with respect to the different stakeholders including the public sector. Finally, the paper discusses the weaknesses of the strategy. 1.1 Overview of Company in Question -Dell Computers At the dawn of the 21st century CSR began to gain world wide rapid importance and Dell Computers was amongst the first companies to add CSR into its business philosophy. Dell company was the second largest PC company in 2007 (Dell Company Review 2007). This was thanks to its inbuilt advantage of lower cost and highly efficient supply chain management technology (Dell Company Review 2007). Dell Company is the premier computer system provider worldwide with it highly customized products. However, today competitors are emulating Dell strategy through mass production and just in time production methods. According to the company 2007 annual report, the company currently employs more than 88000 people worldwide. As a multinational technological company, it activities are diverse. It currently sells personal computers, computers related products, servers. Data storage devices, network switches, soft wares and computers (Dell 2007 Company Review). No wonder, the Fortune 500 magazine ranked Dell Computers Corporation 8th on its annual list of most admired companies in the United States. The table below extracted from the company webpage provides a brief summary of its market structure. Items Value in Billion of $ Market Capitalisation 45.09 Revenue 61.133 Total Assets 27.561 Total equity 3735 Employees 82700 The next section discusses Dell strategy with respect to the public sector. 1.2 Company Strategy to the Public Sector Porter (1980) contends... The paper talks about the history and strategy of the Company. According to the report Dell Computers business strategy and philosophy is characterized with the Corporate Social Responsibility philosophy (CSR). In recent years, CSR has been subjected to much debate and criticism. Proponents of CSR argue that there is a strong business case for CSR, â€Å"in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits†. Dell Computers corporate strategy is characterized with CSR requirements, an organisation must assess its organisational strengths and weaknesses, as well as its environmental threats and opportunities, which will enable it choose among alternative courses of action. In the paper we can find strength and weaknesses of these strategies. From the foregoing discussion, one can conclude that major stakeholders of an organisation have increased their concern on how the activities of the organisation affect the social and environmental setting in which they operate. Organizational strategies in order to be successful must be coined and defined within the expectations of different stakeholders. As a result there has been an increase in the requirements from companies. Such an approach will go a long way to improve the competitive position and long-term performance of the company. No wonder, companies like Dell has incorporated this in their mission and vision statements.