Online Academic Book store Assignment Example | Topics and Well Written Essays - 2500 words

Online Academic Book store - Assignment Example Since 1998, the Internet has increasingly emerged as a viable alternative to buying books at physical retail store locations. By the year 2004, the ratio of books sold at physical retail outlet and that through online stores has become 8-to-1. This shows the prevailing growth of the ebusiness for the books. And in case of Academic books the revolution has already taken place, during the past five years. Textbooks in the UK used to be published in parallel, split editions - a relatively expensive hardback for university libraries, and a much cheaper, cross-subsidized paperback for student purchase. Now, however, libraries buy paperbacks, the cross-subsidies have ceased, and the hardback undergraduate textbook has virtually disappeared. The cost of paperbacks has now risen. Publishing and book selling is no more a traditional business. With the advent of Internet the industry has gone global. Customers of modern era demand much from the industry. Customers want to browse the large scope of information, including bibliographical information on the net and wants to select and purchase their favorite books online. The competition is now on in the websites with huge number of online bookstores trying to catch the attention of Internet savvy customers. Publishers also finds it very difficult to catalogue the huge amount of data through the traditional means and the online solution will help them out of the difficult situation through easy search adoptions. By going online a company's publication will be accessible for more number of people and the business will definitely shoot up. And the problem with the traditional publishers is they produce high-demand textbooks for large numbers and to get low demand books out of season will be a time consuming task. Also in several areas of academic publishing, where texts are especially expensive to produce for example, modern languages, mathematics and medicine a very few number of publishers are producing and the demand would not be met in such cases. 1.Product innovation: The product component of the eBusiness model framework describes the value a firm wants to offer its customers. The current scope of the ebusiness model has sufficient value to its targeted customer segment by offering the product academic books. To deliver this Value proposition, the online firm should posses a certain set of in-house and /or outsourced capabilities. Value Proposition. This element refers to the value the firm offers to a specific target et customer segment. Through mass customization and through rule based one to one personalization or collaborative filtering, firms can propose value tailored to the profile of every single customer. The proposed features like Shipping calculator, Mini Cart Option on All Pages, Different layouts for cart & checkout pages, Address book function for easy checkout, Seamless check-out process, Built in shipping and tax calculation, Multiple shipping and payment options, On screen shopping list are highly dynamic in navigating the customer to the perfection of ebusiness. Target: A firm genenerally creates value for a specific customer segment. A firm can market either to businesses and/or individuals, commonly referred to as business-to-business (B2B) and business to customer (B2C). The target customers for